Infographics are the perfect way to convey important information to your audience.
Whatever subject you’re talking about, you can engage your audience and keep them reading about everything that you have to say. Keeping your viewers engaged for as long as possible is key to generating more sales as a brand or gaining new followers if you’re an influencer.
You can use infographics to convey the uniqueness of your products, highlight a positive customer review, or share important educational content. They are the perfect way to spread the word about a certain subject without overwhelming your audience with paragraphs of never-ending text.
If you’re ready to start creating great visual content for your social media channels, keep reading!
How to Create Great Social Media Infographics
Go for a Consistent Color Scheme
The right color scheme can elevate your infographic game to a completely new level. By using colors in your infographics, you can increase readership by 80%.
Colors add character and personality to your posts, capturing people’s attention and leaving a lasting impression. Don’t be afraid to use pair unique colors together and have fun with your designs. Ideally, you should pair light fonts and graphics with dark backgrounds and vice versa.
If you’re a brand owner, try and keep your infographic color story the same or very similar to the color palette of your branding. However, you can add a few extra colors to make your infographics pop and stand out among the sea of other posts on social media.
Use Graphs and Charts
If you’re conveying statistical information, graphs and charts make it easy to digest for your readers. Use neutral tones and a background eraser tool to create a blank canvas, onto which you can add your visual elements.
Your readers can quickly scan through the graphs and charts to learn about your chosen topic without getting overwhelmed. You can always split up your graphs and charts into multiple posts that you can publish on each day of the week. Or if you’re posting your infographics onto Instagram, you can post a series of individual graphs as a carousel post.
Include an Attention-Grabbing Heading
Social media is all about capturing people’s attention and there’s no better way to do this than using a controversial or bold heading. Not only should it be written well but it should also look the part. Make sure it is bold, bright, and distinguishable from the rest of the infographic.
When writing your heading, you can highlight one of your target audience’s pain points, ask a question, or make a controversial statement. Once you have captured the attention of your audience, you can entice them to continue reading through the information on your infographic.