Social media is a great platform for you to connect with your audience, promote your brand, and build a loyal customer base.
But businesses also know that social media can be unforgiving. One slight mistake can cost you customers and your brand’s reputation.
For instance, leaving your Facebook or Instagram profile incomplete or using an unreliable Instagram service can lead to the loss of followers. That’s why it is recommended to collaborate only with reliable marketing services. Therefore, use SimplyGram to increase Instagram followers and it makes your Instagram account visible to millions.
Want to learn common social media mistakes that businesses make? Keep reading this article, because here they are.
Many brands forget that social media is about socializing and interacting with their audience.
Your followers aren’t following you to read only about your latest product or the amazing services you’re offering. Posting forceful sales copy will often leave you with an unengaged audience.
Instead, focus on building trust and lasting relationships with your followers. Post engaging and informative content that offers value to your target audience. Ensure your posts are more about your audience and less about you.
2.Sharing the Same Content on All Social Platforms
Posting the same content on different social media channels also referred to as auto posting is a bad marketing strategy. When you treat all social media platforms the same, it shows that you’re lazy, and you don’t understand how social media engagement works.
Moreover, each social media platform is unique and what works on one platform will not work on the other. For instance, your YouTube fans don’t want to see a post with numerous Twitter hashtags you put to promote your product. And your LinkedIn connections won’t be interested in your TikTok videos.
So, next time you’re about to hit the “Publish all” button on your auto-posting software, step back and rethink your strategy.
3.Ignoring Customer Complaints
According to one recent study, about 70% of customers who post complaints on social media are ignored. Even worse, some brands will delete negative comments or complaints from customers.
Responding to your customers’ complaints shows that you’re committed to solving their problems.
Also, more and more customers are using social media as a communication tool, and you can always use negative comments to make improvements to your services.
Besides, a simple positive response to a customer’s complaint can improve their experience, as most customers just want to be heard.
4.Overuse of Hashtags
Using hashtags is a good strategy to make your brand get noticed.
Unfortunately, using too many hashtags may make your post look spammy, and it can also send the wrong message to your audience. Some social media platforms such as Instagram will also temporarily block the visibility of your account if you post irrelevant or too many hashtags on your posts.
To avoid overusing hashtags, go for quality over quantity, meaning that you should only use a hashtag if it’s relevant, and resonates with your brand’s voice.
5.Spelling and Grammatical Errors
Some marketers think that spelling and grammar mistakes are insignificant on social media.
Unfortunately, one grammatical error can have a lasting negative impact on your brand.
When drafting your social media content, take time to review it and ensure there are no grammatical or spelling errors.
Also, take note of commonly misspelled words such as separate, recommend, definitely, accommodate “there” vs. “their” and ensure you get them right.
Notably, a simple spelling error can discredit your brand and make you lose business as a result.
Social media has numerous benefits for businesses.
However, it’s important to be on top of your social media game to avoid costly mistakes like the ones discussed above.