The pandemic has changed the way most people live. A lot of people tend to stay indoors, and many spend their free time online.
While this may not seem like a significant change to most of us, it’s a massive opportunity for eCommerce businesses. If you successfully attract a fraction of that traffic to your website, you can majorly increase your conversion rates and revenue.
See the seven methods listed below to find out how you can increase your website traffic during the summer months of 2021.
1. Prepare Your Website
Before trying strategies to increase traffic, ensure your website is ready to welcome lots of visitors.
Two main points to check are:
- Bandwidth. The amount of data transferred through the internet, generally measured in seconds. Some WordPress hosting services come with unlimited bandwidth, so check whether your hosting plan does too.
- Disk space. You can check the total disk space on the hosting control panel or go to the WordPress dashboard and click Tools -> Site Health -> Info.
Consider upgrading the hosting plan if your current service is not sufficient for high traffic. For example, if you’re using shared hosting, scale up to VPS, cloud hosting, or even a dedicated server.
2. Create a Marketing Campaign
Organizing a good marketing campaign is one of the most effective ways to bring more traffic to your site.
Consider offering exclusive summer deals if you sell products or services. Do giveaways, provide free shipping, or launch a summer sale.
If you want to focus on content marketing strategies, look for summer-related topics. Here are some summer content ideas in 2021 for various industries.
- Summer looks with masks.
- Easy summer recipes to try at home.
- Weekend local getaways with a strong health protocol.
- Tips to keep your home cool during the summer.
Make sure to set clear goals, outline the marketing objectives using SMART goals, and determine the metrics.
3. Practice SEO Strategies
Solid search engine optimization (SEO) strategies help you generate consistent traffic. They include choosing the right keywords and more technical metrics, like mobile-friendly design and easy navigation.
Check your website’s off-page performance using GTmetrix. It provides grades for important components, like total page size, loading time, and layout shift.
Then, target main keywords with traffic potential and find other related keywords with less competition. For example, if you target “summer fashion,” you may also include “spring/summer fashion trends vogue” and “cute summer outfits.”
Free tools, like Google Trends and LSIGraph, can help you see how many people perform searches using specific keywords and provide related keyword recommendations.
4. Provide Insightful Content
After generating some summer ideas that relate to your campaign, transform them into educational content.
Content length doesn’t always equal its quality, but long-form content helps rank better on search engines.
Long-form articles also provide more in-depth insights and get a longer on-page time. Longer content also has higher chances to receive more social media shares and backlinks.
Use headings to structure the content and include appealing visuals. Take advantage of infographics, photos, and video content, as they also help optimize your site for video or image search on Google.
5. Build Linking Strategies
Linking strategies are another critical element of SEO.
An internal link connects a page to another page on your website. It helps users and search engines easily navigate your site because they find correlations between pages, which can increase SEO ranking and diverge traffic within your site.
External links are intended to attract traffic from other websites to yours. Links from popular websites also signal Google that your site is trustworthy. To get backlinks, try guest blogging or reach out to journalists to get featured on their platforms.
6. Use Social Media
With huge numbers of active users, social media can be one of the best traffic sources for your site. Well-designed visuals on social media like Pinterest and Instagram can entice the users to click through to your website.
Make sure to share interesting content. Design tools like Canva can help create appealing social media posts for free. See the strategic times to post the content on your analytics and publish it when most of your audience is online.
If you have more budget, invest in paid ads. Promoted social media posts help increase the reach that can also lead more users to your website.
7. Track and Measure Performance
Monitoring the campaign performance helps you respond in real-time and know whether the strategies are working. The final review also contributes to better planning for the next campaign.
Here are some points to track on your campaign.
- Number of organic website visits
- On-page time.
- Click-through rates from social media.
- Your website ranking for specific keywords.
- The number of backlinks and which sites are linked to your website.
There are many ways to bring traffic to your website, but the most effective methods depend on your brand and customers. Look into your demographic and see what could appeal to them this summer.
Then, apply the steps mentioned in this article and see the number of visitors rise.