If you still haven’t heard about SEO proxies, it’s time to get on board with how they help your business improve SEO and what it means for your organization.
Since we’re aware that the web is an abundant source of information and advice on SEO, we’re going to provide the top five reasons you should consider investing in proxies to improve your SEO efforts and get ahead of your competition curve. The higher your ranking on Google and other search engines, the more successful your business is.
SEO and its role in the modern business environment
SEO stands for search engine optimization and is essential for greater visibility and searchability. More importantly, SEO offers much more real value than just getting your business seen on search engine pages.
Many organizations and brands firmly believe that SEO is only going to get their digital properties seen. However, SEO is much more than that as it can provide real value for your business and customers alike. If it’s done right, SEO can take your business to the next level.
There are countless reasons why your business needs SEO:
- SEO improves organic search, which is the best way to create a steady source of website traffic;
- SEO helps build credibility and trust;
- The better the SEO, the better the user experience;
- Effective local SEO means increased lead generation, conversions, traffic, and engagement;
- SEO helps improve the buying cycle;
- The more you understand the mechanics behind SEO, the more you understand the digital environment of the web;
- While SEO costs money, it’s relatively cheap for all the benefits it can give you;
- You can measure your SEO performance to see what aspect of your business strategy needs more work;
- SEO provides new business opportunities.
Now that you have some basic understanding of what SEO is and why it matters for your business, let’s move on to how you can improve it.
Web scraping as a tool for improved SEO
Web scraping is an invaluable tool for modern businesses. It is a data extracting technique that allows companies to crawl competitor and top-ranked websites for valuable and accurate data. Most smart businesses use web scraping as a perfect tool to improve their SEO strategy.
As an SEO-improving tool, web scraping involves using a range of scraping bots and tools to identify, extract, and collect online data. This data is relevant for every aspect of your business, including achieving significant SEO goals, site audits, and content analysis.
With the right scraping tools in your hands, you can easily scrape competitors’ websites and extract valuable, comprehensive data about how to beat their strategies and become better.
The 5 ways web scraping improves SEO efforts
Since we know that web scraping is one of the most effective ways of gathering data, let’s see how SEO proxies can help your SEO specialists to improve your SEO strategies.
1) Keyword research
Web scraping with SEO proxies can supercharge your SEO analysis beyond comparison. SEO proxies act as intermediaries between the target website and you. They hide your IP, allowing you to perform your online research without the worry of being detected or banned.
Because of that, you can easily use SEO proxies to scrape your competitor’s website and gather its content for keyword research and analysis. Use your web scraping tools like SEO proxies to do your keyword research and identify the suitable keywords, meta descriptions, and tags to beat your competitors.
2) Adword copy
Web scraping can help your business to improve the overall performance of each web page on your website. Aside from scraping the web for keywords and domains that can grant you better ranks, driving more traffic to your e-commerce requires a bit more effort.
Fortunately, you can significantly improve your eCommerce website’s performance and give its ranking a real boost by using Google Adwords API to crawl your web pages and track performance.
3) Data for content marketing
Content marketing is crucial for your business these days. Each page on your website contains certain content that needs constant upgrading to perform according to the standards and your expectations.
Using SEO proxies for web scraping allows you to improve your content marketing by keeping a close eye on your competitors’ content and scraping their sites for top-class content that you can publish on your site and drive quality traffic to it.
4) Searching for influencers
Finding influencers and guest bloggers is always a challenge, but you can improve your efforts by including web scraping in the equation. Web scrapers can identify the best websites with the highest ranking in your business niche. It will help you discover high-class influencers that can bring more exposure to your business and drive more traffic to your website.
5) Searching for backlinking locations
Both internal and external links play a vital role in your business success. They are also essential for achieving much better SEO results and ranking. Web scraping can help you by searching the web for the best backlinking locations and extracting the necessary data for building strong internal and external links.
While there are many providers in the market, make sure to find a reliable one (for example, Oxylabs). Choosing the right proxy type will allow you to efficiently gather web data from search engines and complex targets.
When it comes to search engine optimization and web scraping tools, both are ever-evolving games that require consistency and a healthy dose of tech-savviness. Things move quickly in the world of the internet, and what worked yesterday won’t work today.
That’s why you need to dive deep into web scraping and all its benefits, as it’s an excellent solution to getting your SEO game to a whole new level.