MailMark is a new and exciting technology that has revolutionized the UK postal system. It’s a modern solution to postage and solves many of the nightmares that came with traditional forms of post.
And it’s not just all talk. MailMark has several benefits that directly improve the performance of your organization. Using the MailMark system effectively should show both an increase in profits and customer satisfaction. There are several practical reasons why
Using MailMark saves your company money, streamlines the mailing system, improves accuracy, provides customer service solutions, has embedded tracking, and several other benefits that will be discussed in this article.
Cost Savings
First things first. The essential aspect of any business is to make more money. And the best way to do that is to cut your bottom line. Using a franking machine and the MailMark system will save your organization loads of capital. And here’s why
The MailMark system is a modern postage system that includes a variety of data into a MailMark glyph. The MailMark glyph is similar in appearance to a QR code although it’s shaped rectangularly and has several proprietary features not available in QR technology.
When using MailMark, the recipient, sender, and Royal Mail all have access to the same basic information about the parcel. This information includes sender address, recipient address, and postage type along with several other features. That’s why mailmark franking prices are cheaper than others. All of these convenient features reduce the operating expenses of Royal Mail and therefore MailMark is the cheapest form of postage available.
Not only does it include several other features, but it’s also the cheapest for everybody involved. This makes it the way of the future regarding traditional shipping and post in the UK.
Streamlined Processing
Using MailMark simplifies the entire mailing process. Traditionally, mailing was fairly labor-intensive. Or at least, it required many payroll hours to complete. Someone had to physically acquire the stamps, pay for them, and apply them to the envelope. Additionally, if weight was involved the shipper also needed to weigh and calculate the cost of postage. Using traditional set value stamps meant that shippers often lost money by paying an excess on postage because no other option was available.
The MailMark postage system is digitized and is printed by a franking machine. That means that not only does it remove the tasks of purchasing and applying postage, franking machines also automatically print the address and return address labels directly on the envelope. This also removes the task of printing labels and applying them to the envelopes or handwriting addresses.
When using a franking machine in MailMark the only thing that needs to be done is organizing the address online and loading envelopes into the machine.
Machine Reading
Because the postage glyph is digitized, it’s very easy to scan and document the mailing at any time of its journey. Instead of manually reading and entering the code into a computer, the MailMark system makes it easy for Royal Mail to scan and update postage information automatically and more frequently.
Because the postal sigil contains so much technical information, including tracking, parcels shipped with the MailMark stamp are much more likely to satisfy the customer and make it to their final destination.
Enhanced Tracking
As previously mentioned, tracking information is automatically embedded into the MailMark sigil. This means that customers, senders, and the postal service all have updated tracking information with a higher frequency than traditionally available. This is one of the major reasons that customer satisfaction is improved with the use of MailMark. The customer is more likely to receive their package in the appropriate period and receive high-quality tracking information updates more frequently.
Pre-Paid Returns
Returns can be a major limiting factor in the success of a mail list’s performance. MailMark postage can include prepaid returns. That means that organizations that rely on return postage will have more success with their mail marketing or market research strategies. Prepaid returns make it easier for customers to return vital information to the company via traditional post. This improves customer compliance.
Online Reports
Finally, parcels shipped within MailMark come with a lot of data. And all of this data is available online. With online reports issued by the MailMark system, users can track all of their relevant shipping information. Companies can use this for many different reasons including financials, prepaid return success rates, confirmation of delivery, geographical market research data, and many other forms of data use can be cold from the online information available with MailMark.
MailMark is the wave of the future. Traditional forms of postage bog up the Royal Mail and reduce the efficiency of traditional mailings. If your company relies on the post, MailMark can save your company a lot of time and frustration that are required by traditional forms of the post. Not only is MailMark the cheapest postage option, but it’s also the most reliable and efficient form of post available on the planet. MailMark is the solution to burdensome and outdated forms of postage.
