When running a store, your goal shouldn’t be selling one product to one customer - but turning every customer into a returning customer that will choose your store over its competitors every time they need the product or service you offer. Retaining a customer is not easy today, though, when the business environment is as competitive as it is.
There is, in turn, one industry that can teach us volumes about customer retention: gambling. There are few businesses with the competition of gambling, especially online gambling, where not even geography or travel restrictions stand in the players’ decision of switching gaming outlets in an instant.
So, let’s take a look at some of the marketing strategies online casinos use to retain their customers.
“Comps”
One of the reasons people often return to casinos is that they are treated as truly welcome guests. Casinos offer their guests “comps” or complimentary items that go beyond a mint on a pillow, ranging from free drinks to free hotel room stays and tickets to various shows.
Their online counterparts can’t match their comps just yet - but they do their best with what they have. Lucky Creek for example keeps its customers happy with an ever-growing number of entertaining games and recurring promotions and bonuses offering them more funds to spend and more time to play. If you take a look at their site at
https://www.luckycreekcasino.org, you’ll have a chance to check out their growing list of offers, games, and comps today.
These two have one thing in common: they offer their customers what they are looking for. Many ‘traditional’ companies offer their customers small gifts but these usually stop at cheap pens, wall calendars, or mugs. The secret is to offer customers something they will truly enjoy or find useful.
Success stories
Whenever one of the players wins big, the casino may be happier about it than the player themselves because of the opportunity to promote its services. This is why most online casinos have a so-called “winner’s wall” listing all the major wins of the day, week, month, or year.
Success stories and news about big wins are enough to convince a customer to give your product a try once without any guarantees that they will return.
But there is something that will make them keep you in mind when they need what you sell:
Minding demographics
Last but not least, businesses not only have to know exactly what they are selling - but they also have to know who they are selling to. Different age groups have different shopping habits, and so do the residents of different areas.
Casinos have been around for the better part of the last century. During this time, their customer base has changed several times. Baby boomers, for example, prefer slot machines, and as they make up the most of a land-based casino’s customer base, you’ll find hundreds of these on a casino floor. Younger generations, in turn, who have grown up with consoles and smartphones at hand, look for more challenging, skill-based games - and casinos are adapting as we speak.
